OUR PORTFOLIO
Group of Companies
A diverse portfolio of businesses united by a shared vision for growth, innovation and creating meaningful experiences.
MASC — Adventure, Aviation & Outdoor Experiences
ADVENTURE
Thrilling outdoor adventures and motorsport experiences.
Explore →
MAXJETS
Custom aviation services delivering comfort and luxury private jets.
Explore →
SKY MAX
Sky-high dining experiences with breathtaking panoramic views.
Explore →
HUMMERCHUTE
An ultimate open-cockpit aviation experience from the sky.
Explore →
BATHAWK
Micro aviation aircraft built for thrilling flight experiences.
Explore →
MAXLINK CONNECT
Private rides, curated tours, desert escapes & exclusive experiences.
Explore →
Lifestyle, Retail & Creative Experiences
CAPSHAP
Premium caps crafted for distinctive style.
Explore →
HUDHAWK
Trendy caps made for bold everyday style.
Explore →
YOSHA
Contemporary womenswear designed with effortless elegance.
Explore →
CAMEL 7
Trusted supplier of premium sabudhana products.
Explore →
MAX SPOTLIGHT
A premium creative space built by creators, for creators.
Explore →
MaxMajestic Resorts
Private villas set in serene and scenic destinations.
Explore →
HISTORY
A journey from service industry to manufacturing sector
1989
Badal Musico
Started as an Electronics Retail Shop & later took Dealership for Murphy TV & Radios.
Started as an Electronics Retail Shop & later took Dealership for Murphy TV & Radios.
1995
Sethi Finance
Financing for Cars & trucks.
Financing for Cars & trucks.
1998
Sethi Transport & Trading
Purchased 2 Trucks initially & later owned a Fleet of 25 Trucks working for Whirlpool.
Purchased 2 Trucks initially & later owned a Fleet of 25 Trucks working for Whirlpool.
1999
Great Himalayan Motor Race
Winner in the Himalaya terrain over 18,000 feet above sea level.
Winner in the Himalaya terrain over 18,000 feet above sea level.
2001
Sethi Earthmovers
Bought 2 JCB’s and started doing government cable laying contracts.
Bought 2 JCB’s and started doing government cable laying contracts.
2003
Toll Collection
Started with Blessings of Sai Baba – First Contract was Shirdi Sanstan.
Started with Blessings of Sai Baba – First Contract was Shirdi Sanstan.
2004
Sethi Enterprises
Super Stockists & Distributors for Haldiram’s Kolkata – for MH & Goa.
Super Stockists & Distributors for Haldiram’s Kolkata – for MH & Goa.
2006
MAX-Link Established
Started Employees Transportation with IT Companies in Pune, later started tolling contracts.
Started Employees Transportation with IT Companies in Pune, later started tolling contracts.
2012
Max Majestic
Started Max Majestic Resorts & promoted Pune Pathfinders event (2012–2017).
Started Max Majestic Resorts & promoted Pune Pathfinders event (2012–2017).
2015
National Paramotoring Festival
Main event sponsor and coordinator for National Paramotoring Festival 2015.
Main event sponsor and coordinator for National Paramotoring Festival 2015.
2015-16
Maha Kabaddi League
Promoter and franchise owner in Maha Kabaddi League 2015–16.
Promoter and franchise owner in Maha Kabaddi League 2015–16.
2016
Aerochute Industries
Sole distributorship of Aerochute Industries, Australia for regions of India, Nepal and Sri Lanka.
Sole distributorship of Aerochute Industries, Australia for regions of India, Nepal and Sri Lanka.
2017
CapShap & World Cup
Started CapShap brand & sponsored Team India to participate in Paramotoring World Cup 2017 held in Thailand.
Started CapShap brand & sponsored Team India to participate in Paramotoring World Cup 2017 held in Thailand.
2019
Bat Hawk & Base Jump
Signed MoU with Bat Hawk & successfully accomplished first base jump from a paramotor in 2019.
Signed MoU with Bat Hawk & successfully accomplished first base jump from a paramotor in 2019.
2020
Skydiving Milestone
Successfully accomplished multiple simultaneous skydives from paramotor at Kanoor in 2020.
Successfully accomplished multiple simultaneous skydives from paramotor at Kanoor in 2020.
2022
Paramotor World Record
Created world record for first night skydiving from a paramotor in 2022.
Created world record for first night skydiving from a paramotor in 2022.
NOV 2022
Aerochute International
Aerochute International sole manufacturing license agreement.
Aerochute International sole manufacturing license agreement.
DEC 2022
Micro Aviation & Skymax
Micro Aviation manufacturing license agreement & Skymax Lounge commissioning in Dehradun.
Micro Aviation manufacturing license agreement & Skymax Lounge commissioning in Dehradun.
APR 2023
Skymax Lounge
Skymax Lounge commissioning, Rishikesh.
Skymax Lounge commissioning, Rishikesh.
11 JUN 2023
Hummerchute Flight
Made in India Hummerchute first flight.
Made in India Hummerchute first flight.
OCT 2023
Skymax Lounge
Skymax Lounge commissioning, Aamby Valley City.
Skymax Lounge commissioning, Aamby Valley City.
2024
Brand Expansions
Started Maxjets, Camel 7, and Yosha clothing brand.
Started Maxjets, Camel 7, and Yosha clothing brand.
JAN 2025
Maxjets & HudHawk
Helicopter operation started under Maxjets & took over HudHawk cap brand.
Helicopter operation started under Maxjets & took over HudHawk cap brand.
FEB 2025
Hirth Engines
Acquired Hirth Engines, Germany dealership.
Acquired Hirth Engines, Germany dealership.
APR 2025
Hummerchute Flight
Hummerchute with Hirth engine first flight.
Hummerchute with Hirth engine first flight.
MAY 2025
25,000 Joyrides
25,000 Hummerchute joyrides completed.
25,000 Hummerchute joyrides completed.
SEP 2025
Max Spotlight
Started Max Spotlight.
Started Max Spotlight.
OCT 2025
Bat Hawk
Bat Hawk takes flight in India.
Bat Hawk takes flight in India.
MAY 2026
Gliders India Limited
Gliders India Limited parachute test flight.
Gliders India Limited parachute test flight.
News & Articles
Pune based Maxlink in a joint venture with South African firm to make microlight aircraft
South African company Micro Aviation and Pune-based Maxlink India have entered into a technical collaboration to manufacture the Bat Hawk microlight aircraft in India.
×
![]()